On this page…

• Who you can email
• Tracking and follow up
• Improving response rates
• Illustrations and attachments
• Supplying your advert to Hamilton House
• Numbers of schools and teachers
• More information on who you can mail and prices

Who you can email

1. Email Schools.   This service involves sending emails to the schools’  general email address and requesting that the administrator forwards the email to the relevant teacher.   You can select schools by area, age range, and size.  The average charge is around 5p per school including transmission. More information here.

2. Email teachers who subscribe to Education Management News.   These teachers are the most responsive that there are, with response rates often five times higher than emails to the general admin address.   Almost all of these subscribers are heads of department.  You can select by subject area More details here or call 01536 399 000 for details.
   

3. Email opt-in teachers.   As with option 2 these emails go directly to the teachers’ own email address.   These teachers have agreed to receive emails relating to educational issues, but do not subscribe to Education Management News.  The lists are often larger than the subscriber lists, but response rates can be lower (although still considerably higher than in emailings to schools (option 1).  You can select by subject area.  More information here

Tracking and follow up

Tracking emails and providing landing pages: We can track the number of recipients of our email that click on to your website.  You must let us know that you need this service in advance of sending out your email.   The fee is £30 plus VAT.
We can also build a landing page which has the address www.schools.co.uk/yourname and which relates directly to your advertisement.  The price (which is variable depending on what is required on that page) starts at £175.

Follow-up: When emailing schools at their administrative address (option 1 above) it is possible to re-mail just those schools that have opened the original email.  For more details please call 01536 399 000.

Improving response rates

Subscribers to Education Management News generate the most responses in terms of sales and enquiries, followed by opt-in teachers, with emailing to schools (rather than specific teachers) generating the lowest response rates.

In all cases we can work with you to ensure that your email will get the highest response rates.   In terms of Education Management News subscribers the email must be in keeping with the general style of EMN.  With opt-in teachers and email to schools you are free to use any style that you wish, although we can advise on which approaches work.  Just email a copy of your proposed email to us, and we’ll call you back to discuss any changes we suggest.

Hamilton House can also write your email for you.   When emailing EMN subscribers this is free.  There is a charge of £300 for writing advertisements where emailing opt-in teachers or where emailing schools.  Please call 01536 399 000 to discuss this.

Illustrations and attachments

The use of illustrations, including logos, can reduce the response rate that you get, because of the filtering systems used by schools.  If you do want to incorporate illustrations we strongly suggest you link to an illustration on a website, so that the teacher can click to reveal the picture.

You can embed illustrations into mailings to opt-in teachers – in this case the full text and illustration must be provided as a single item in HTML format.   Where the text and illustration are provided separately or not in HTML then a surcharge of £100 will be made.

Emails to subscribers and directly to schools cannot incorporate embedded illustrations.

None of these email services can be used with attachments.

However all emails can include a link to a relevant website and a link to one or more email addresses.

Supplying your advert to Hamilton House

Advertisements should normally be provided in Word or RTF format.   Advertisements provided in other formats will be surcharged.   The only exception is advertisements for the opt-in teachers list which may also be provided in HTML.

Numbers of teachers and schools

The number of teachers and schools shown will inevitably vary from time to time and thus the number quoted must always be accepted as an approximate total.   The price quoted is fixed for one month at the time of quotation and will not be varied although the total number of email addresses to which the advert is despatched may increase or decrease by the time the advertisement is sent out.

More information on who you can email and prices for options 1 and 3

1. Email Schools

Email lists of schools in the UK are available for school addresses. You can buy a broadcast by Hamilton House of the list.   

*All secondary schools - 5000.  £250 plus VAT
*Primary selection - 5000. £250 plus VAT
*Primary selection - 10000. £500 plus VAT
*All primary schools - 24000.  £800 plus VAT

*plus £10 set-up charge
For primary schools we can also supply a test run of schools at the rate of £50 for 2000.

It is also possible to select schools by area, age range, and size of school.  Prices depend on the number of addresses that you wish to reach.  As an example a mailing to 1001 to 2000 addresses will cost 8p each, while 2001 to 10000 addresses will cost 7p each.

For details please call 01536 399 000.

2. Email teachers who subscribe to Education Management News.

These lists can be selected by subject area, but not by area or size of school.  There is always a set price for each list.  For details click here

3. Email opt in teachers

These teachers have agreed to receive information on products and services relevant to their work in education.  Each has indicated an area of interest specific to their work.    Thus a primary classroom teacher will either indicate “Primary” or “Key Stage 1” or a similar area of interest, while a secondary teacher is more likely to nominate the subject of interest.
Each teacher is only able to nominate one area of interest.
The emails (including transmission) are charged at 14p per address.
For a list of selections please click here - to order phone 01536 399000