Yesmail has worked on a series of campaigns in which readers have been gathered to email lists and kept there.

The method we use is always the same - providing an occasional news service with a recognisable "news bringer" and a slightly light hearted touch which never gets in the way of the news the readership requires.

If you would like to see this in operation, join the DMS newsgroup - it is free and you can leave at any time.   Send an email to direct-mail-secrets-subscribe@yahoogroups.com    You will get an email back asking if you are sure you want to opt in, and if you click reply you will join.

The service sells the activities of Hamilton House Mailings plc, of which YesMail is one, but surrounds it with news. 

If you are interested in our setting up and running a news service of this nature for you please call 01536 399 000.