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What difference does the subject line make when you are sending emails? Apparently a lot.
Research carried out by Ben Chestnut, Partner at RocketScienceGroup, and reported on the Marketing Sherpa news group analysed those email messages that were most opened and those that were least opened.
Almost all the ones that were most opened had the company name in the subject line - often followed by words like News Bulletin, or Update or Newsletter.
The ones that people did not open had lines like "Last minute gift". Where a company name was mentioned it was followed not by "newsletter" but by a boast or claim - such as "Pioneer in Computing Technology".
What seems to come from this is that emails which are about news or information appear to readers to be more worthy of opening than those that are obviously advertisements. The survey is American, and it might be different here - but I suspect similar answers will be found.
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